A reminder on what the Rise Up Digital Challenge is about
Rise Up was an online competition for students aged 14-17 and encourages students pick a problem in their community they’d like to address and develop their ideas into their own creative ad campaign.
We asked DAN employers to help to deliver workshops during October at schools which equipped students with the skills they needed to take part in the challenge.
Check out the Rise Up video here
The twelve shortlisted schools from across the UK from Devon to Leeds battled the bad weather and attended the day hosted by Kiss FM Dj AJ King. Each school had just three minutes to pitch to our panel of judges including Kian Bakhtiari (FortySix), Freya Bronwin (McGarryBowen), Matt Salmon (Channel 4), Ramy El-Bergamy (Channel 4), Patrick Mills (IPA) and Sonoo Singh (The Drum).
Students impressed with their passion and enthusiasm for the campaign ideas they’d chosen. Campaign ideas included, raising awareness of mental health amongst young men, encouraging girls to get into STEM (Science, Technology, Engineering & Maths) and highlighting the affects that poverty can have on young people’s education.
The day was a massive success and was another powerful reminder of just how much untapped potential is out there in schools and colleges and everyone involved in the event left feeling energised by the future of our industry.
Kian, from the judging team told us “There is something very special about using the power of creativity to solve societies biggest challenges. As shown today every single student has a unique ability to change the world for the better, they just need the chance to do so. I left the event full of hope and inspiration, we can learn much more from their [the students] fresh thinking than they can learn from our experience”
And Patrick from the IPA added, “It was incredibly inspiring and I hope the students keep going with their ideas and maintain their enthusiasm. This would simply have never happened when I was at school so it is amazing experience for them all. Congratulations to everyone at Dentsu for coming up with, and implementing, the idea”
Who were the winners?
Winning team: I’m not okay (Harris Academy – Merton, London)
For their campaign on raising awareness of male suicide and encouraging men in particular to speak out, raise awareness and change the way mental health is viewed in society.
Highly Commended: Sugar Stoppers (Sweyne Park School, Essex)
For highlighting the dangers of sugar in drinks and their idea for an app that can educate and inform about healthier options.
Highly Commended: So Can You (Graveney School, London)
For their campaign to encourage female students to study STEM subjects and careers. Challenges stereotypes and promotes the message that if men can do it and #SoCanYou!
Highly Commended:iGnYte (Westcliffe Grammar School & The Latymer School, Essex/ London)
For their campaign on combatting obesity and promoting a healthier lifestyle amongst young people aged 16-19 whilst also promoting social integration.
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